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  • 客服熱線:021-53555015

    QuestMobile:社區團購微信小程序月活躍用戶規模達到2.53億

    2021-01-29 10:21 來源:電商報   
    核心摘要:1月29日消息,近日,“QuestMobile”發布《2020中國移動互聯網年度大報告(上篇)》。報告顯示,在消費者購物決策的鏈條中,小程序店鋪、團長、KOL三個新的觸點不斷發展,對各行各業市場結構有深遠影響。此外,疫情促使線下服務的服裝、奢侈品品牌轉戰小程序賽道,下半年增速明顯。2020年12月,服飾電商微信小程序行業月活

    1月29日消息,近日,“QuestMobile”發布《2020中國移動互聯網年度大報告(上篇)》。

    QuestMobile:社區團購微信小程序月活躍用戶規模達到2.53億_零售_電商報

    報告顯示,在消費者購物決策的鏈條中,小程序店鋪、團長、KOL三個新的觸點不斷發展,對各行各業市場結構有深遠影響。

    此外,疫情促使線下服務的服裝、奢侈品品牌轉戰小程序賽道,下半年增速明顯。2020年12月,服飾電商微信小程序行業月活躍用戶規模達到3144.9萬,奢侈品電商達到1650.5萬。

    社區團購微信小程序行業月活躍用戶規模在去年年底大爆發,12月份達到2.53億。其中,橙心優選微信小程序月活躍用戶規模達到1.6億,美團優選達到0.95億,多多買菜0.39億,興盛優選0.38億,十薈團0.19億。

    值得一提的是,QuestMobile公布的2020中國移動互聯網TOP50賽道用戶規模排行榜中,手機淘寶、抖音、支付寶、美團、美團外賣、滴滴出行、閑魚、攜程旅行、華為商城、菜鳥等電商相關的APP入圍。

    而在2020中國移動互聯網APP用戶規模增長排行榜中,淘寶特價版以4472.47萬的平均MAU位列第一,叮咚買菜以1577.82萬的平均MAU位列第九。

    (責任編輯:小編)
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